From saving money to improving productivity, there’s a reason mega-corporations have been utilizing the latest in conference services for years. Now as the products needed for virtual conferences become cheaper to purchase and easier to use, there’s no reason why small and medium-sized businesses can’t get in on the game.
For the most basic video conferencing systems all you need is an internet connection, a webcam and a microphone, and since nearly all laptops these days come with the latter two, it has never been so easy to start video conferencing all around the world.
How Do I Benefit?
Real time distance meetings are only a few of the benefits that video conferencing can bring. While meetings and face-to-face interactions can never fully be replaced, for the more minor meetings video conferencing is a very real alternative to travel. The use of video ensures a very personal interaction in which the client can see your body language and reaction to conversation as much as they can in face-to-face interactions which allow for a great personal and professional relationship to develop. By using this technique you can also converse with employees who are away from the office in a far more personal way than the telephone can allow, ensuring your employee feels valued and considered.
Naturally travelling to and from meetings nationally and internationally bump up business costs as the company pays for petrol, train or plane fares, as well as hotels and food. There’s no easier way to reduce these costs than to implement video conferencing. While there are initial costs from the purchasing of the materials needed for video conferencing, the amount saved by reducing travel expenses will show a tidy profit very quickly.
You also benefit from being able to communicate with remote working employees. In the past, if an employee had to relocate or work from home for a few days of the week, it would have been necessary for them to be let go else they risk falling out of the loop. But by implementing video conferencing the employee can communicate in much the same way as they would within the office environment. It also allows the employee to feel more comfortable starting to work from home as they do not feel distant from the business, and are able to be more productive because of this.
