Innovation and new ideas can stem from social media sites and the knowledge of the crowd can be a catalyst for change. Organizations and individuals can foster new things and ideas, identify service opportunities and market needs with the use of these new technologies as well.
Feedback, ideas and market needs
Social media channels allow organizations and individuals alike gather insights into the needs and wants of their customers or possible clients. Twitter, Facebook and other channels are examples of these virtual venues. Innovation can come from the innovative mass and not just from the innovate few that firms hire to get things done in a different fashion, and they need to set their egos aside if they want to innovate like no other firm in their industry. Advocacy programs can be used to get more ideas from customers and the way the want their future products created.
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