An exhibition stand at a trade show can be an effective channel to get the word out there about your brand and your product or service. However, many businesses don’t show themselves in the best light at exhibitions. Walk the aisles at your next exhibition and you’ll see stands that are messy, full of poorly designed marketing collateral and manned by disinterested staff. It’s not a good look for any business, and will likely reduce the chances of that business experiencing positive outcomes from the exhibition. This article will discuss four ways you can run a highly professional, highly profitable stand at an exhibition or trade show.
1. Display For The Right Space
It’s important to find out from the organisers how much space you’ve been delegated before you begin to design your display. This is fairly simple to do – most contracts for booth space are often priced based on the size of the booth. Ensure you have enough equipment and material in your booth so that the display looks rich and inviting, not sparse and empty. In saying that, you also need to be careful that your booth isn’t so packed full of material and collateral that it intimidates potential customers. To really get the balance right, it’s worth contracting a specialist marketing display company such as Tenji Concepts.
2. Cross Promotion Is Key
Expos provide a number of opportunities for cross promotion and collaboration. If you’re only selling one product or service, then do you really need a whole booth for yourself? Would it be better for your customers if you were co-located with a number of other businesses that were offering products and services that complement your own? Consider the opportunities for cross promotion at your next trade show – it’s a great way to keep costs down and reach established customer groups.
3. Run A Competition
You may be one of a hundred or thousand booths at your trade show, so you will need to do something unique or interesting to ensure potential customers stop at your booth and engage with your salespeople. Many stands try to stand out by running competitions for their customers. The prize can be something as simple as clothing with your branding or vouchers for your store. The most effective competitions offer something that is universally interesting and desired, like a piece of consumer technology. Think about what information you want from your potential customers when they enter – this is a good opportunity to conduct some basic market or demographics research.
4. Be Knowledgeable
If the trade show goes for a few days, you might want to consider who’s going to help you run the stand – you can’t do it all on your own! It’s great if you’ve got willing family members or friends to help you run it, but you need to make sure they know enough about the brand and your products or services to do the job. There’s nothing worse than going up to an exhibition stand to find out some information, only to find the staff member knows as little about the product as you do.
Exhibition stands are a really great way to generate potential new business. They are often expensive, so if you’re going to do it – remember to do it well.
Workplace emergencies can strike at any time, so it’s essential that effective plans be put in place to reduce damage, injury and even loss of life. Workers affected by any serious injury or illness that occurred at work should not only report the incident as soon as possible, but also seek advice from legal professionals like Sinnamon Lawyers . There may be support available that can help affected workers get back of their feet. Below are some guidelines on reducing the likelihood of emergencies at work through planning.
Train Staff to Respond to Emergencies
Train key team members so that they have the knowledge to respond effectively in the case of an emergency. This could mean different things depending on the workplace and context, but should include how to deal with an unfolding emergency, how to identify hazards, and how to manage people during unsafe situations. Ensure that there are workers with current first aid certificates on every shift so there is always someone who is trained to assist with an immediate medical response.
Have you been nominated to organise your company’s next event?
Believe us when we say that organising an event is no mean feat, particularly if you haven’t done it many times before. Whether it’s a product launch, conference or exhibition, your event will require plenty of planning – from selecting the tastiest canapés and booking entertainment, to organising transport for your guests to and from the venue (and of course, remembering to book the venue in the first place).
Needless to say, event organisers certainly have their work cut out for them, and it’s true what they say: failing to plan is planning to fail. So, if you want to make your event one to remember (for all the right reasons), then you must have these following qualities:
The construction industry has many safety policies and standards that workers have to follow. These policies have been implemented to keep workers safe, but there are many additional ways to keep you and your workmates protected.
Invest in Quality Equipment
Yep, you might pick up your safety helmet every day with a bit of a sigh. But the reason you put it on is to protect yourself from injury. Not just for your own sake, but also for those who care about you. Don’t skimp when purchasing personal protection equipment (PPE) – buy high quality equipment from specialty retailers such as www.safeatheightsqld.com.au. Working in the construction industry does pose risks, so take the time to check out the correct equipment for your needs.
In a perfect world your business would be the only one. In reality this is both impossible and, thanks to anti-monopoly laws – illegal. So the game is on and you’re forced to find a competitive edge over other businesses. Here are four practices your business must implement to gain a competitive advantage in your relevant industry.
Critical thinking: Know your customers
You’d be surprised how many businesses operate without a hint of idea who they operate for; they just launch a product or service in hope that somebody out there will find it useful or interesting. By learning more about the market and your potential customers you can gain a great advantage over your competitors. Answer these simple questions – what are you selling, who are you selling to and why do they need it? This basic knowledge will be enough to start making the right decisions.
People often consider purchasing a franchise to give them business ownership, flexibility with hours and the opportunity to build the franchise up. Owing a franchise can give you independence from the demands of a difficult boss and can also give you the chance to express creativity and give you a sense of achievement through your own work. Make sure to read the Franchise Guide before embarking on any purchase. You must also decide whether you want a franchise that deals with the provision of services or the selling of goods and products.
Fast Food Outlet
All of the big fast food outlets are franchised. Most of them are already well established and have made a good reputation for themselves. Because of this, these fast food outlets are constantly expanding. Look at where new housing estates are being built, with new shopping centres being erected. Do your research in these areas.